What We Do

Three ways to work with us, one standard of work

Capricorn partners three ways, depending on what your organization needs right now. All of them are senior-led, all of them are integrated, and all of them are scoped in conversation rather than picked off a price list.

01. Extended Team

Your communications function, run by us

Most organizations need consistent output but cannot justify a full in-house team. We step in as that team. Senior strategy and full delivery capacity on a retainer, so the work goes out on schedule without a permanent hire on the payroll.

You get one senior lead who knows your organization, and the specialists behind them scale up or down as the month demands. Nothing sits in a queue waiting for someone to be briefed from scratch.

WHO IT IS FOR
WHAT THIS GIVES YOU

The work goes out.

Qualified inbound

You get found.

Consistent visibility where buyers and partners are already looking.

More meetings

Credibility compounds.

You look professional everywhere it counts, every month.

Lower cost per output

A full function, not a full salary.

Several service lines behind one retainer, for less than one senior hire.
WHAT THIS GIVES YOU

Someone senior owns it.

Momentum

Decisions get made.

A named person carries the calls that have been waiting on someone senior.
Capability built

Your team gets better.

Junior staff and agencies work to a clear brief instead of guessing.

Internal buy-in

The board hears one story.

Communications is represented properly where the budget is set.

02. Fractional Leadership

A marketing chief at the table, without the seat on the payroll.

Some organizations have people who can do the work but nobody senior to decide what the work should be. Fractional leadership fills that gap. We take the CMO or communications director role on a retained basis, set the direction, and hold the standard.

That means owning the plan, sitting in the leadership conversations, briefing and reviewing whoever executes, whether that is your team, your agencies, or ours, and being accountable for whether it worked.

WHO IT IS FOR

03. Strategic Projects

One defined outcome, delivered on a clear timeline

Sometimes you do not need a partner on retainer. You need one thing done properly, by people who have done it before. A rebrand, a campaign, a launch film, an annual report, a website, a message framework that has stopped working.

We scope it as a project with a defined outcome, a start and an end, and a senior lead who stays on it from the brief to the final file. When it ships, it ships. If it turns into an ongoing relationship, that is a separate conversation rather than an assumption built into the fee.

TYPICAL PROJECTS
A rebrand
A campaign
A launch film
An annual report
A website
A message framework
A crisis to navigate
WHAT THIS GIVES YOU

A finished thing, on the date agreed.

No open ends

A fixed scope.

You know what you are getting and when, before we start.

Nothing diluted

Senior attention throughout.

The lead who scoped it is the lead who delivers it.

Low risk

No commitment after.

The project stands on its own, and so does the decision to continue.

What We Do

We work across the full arc of communications, from the strategy on the whiteboard to the finished film, report, or campaign. Take on the whole remit, or a single specialized project. Explore each area in detail, or start a conversation and we will point you to what you need.

Strategy & messaging

Positioning, narrative, and communications planning.

Content & storytelling

Writing and editorial across every format.

Social & digital

Channel management and digital presence.

Design & creative

Brand, campaign, and publication design.

Media & PR

Media relations, thought leadership, reputation.

Measurement & insight

Reporting and the discipline of learning what works.

The same four steps, whichever way you come in

A retainer runs this loop every month. A project runs it once, end to end. Either way we start by listening and finish by asking whether it worked, because a plan nobody measured is just an opinion that cost money.
01

Listen & Map

We start by understanding the work, the audiences, and what success actually looks like for you.

02

Strategy and story

One clear position and one story your whole team can tell the same way.

03

Make and deliver

The specialists who need to be on it build it, briefed and led by the same lead.

04

Measure and learn

We report on what moved, and the next round is shaped by what we found.

Insights, straight to your inbox

Field notes, guides, and the occasional strong opinion on communications for purpose-driven work. No noise, just the useful part.

    Let's talk about what you're building.

    A single campaign or a partner for the long haul, either way, the best place to start is a quick chat. Tell us what you’re working on, and we’ll be straight with you about how we can help.

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