ABOUT CAPRICORN
A strategic agency for organizations doing work that matters
We’re built around a simple belief: that purpose-driven work deserves communications as considered as the work itself, and that you shouldn’t have to choose between senior thinking and a team that can actually deliver it.
ABOUT CAPRICORN
Communications for this kind of work should hold together
We started Capricorn because we kept seeing the same thing. Organizations doing genuinely important work, whose communications didn’t do it justice. A strong program with a confusing website. A hard-won result buried in a report no one would read. A founder with a compelling story and no time to tell it. The strategy would sit with one consultant, the design with a second, the website with a third, and the message would lose a little of itself at every handoff.
We thought communications for this kind of work should hold together. One partner who understands the whole picture, thinks strategically, and can see the work through to something finished and true to the original intent. That is what Capricorn is.
The message loses a little of itself at every handoff
THE EXPERIENCE BEHIND THE WORK
Newsrooms and boardrooms
Capricorn is built on a career spanning nearly two decades across journalism, brand marketing, and international development communications. It is experience built in newsrooms and boardrooms alike, alongside global brands and grassroots communities, across value chains and campaigns in Asia, Africa, and Latin America.
That mix is deliberate. Journalism taught us to find the story and tell it plainly. Brand marketing taught us to position it so the right people notice. And years in international development taught us to hold communications to a higher bar than attention alone, and to keep asking whether the work actually moved forward as a result. Bringing all three to the same table is what shapes how we think about every brief.
18+
years of senior
experience
360°
strategy
execution
4
continents of
experience
WHERE THE WORK HAS BEEN
Registered in New Jersey, working worldwide.
The company itself is young. Capricorn is a US-registered communications agency, an LLC based in New Jersey, available across US Eastern and Pacific hours and working with clients worldwide.
WHAT WE BELIEVE
Five things we hold to
These are not values on a wall. They are the decisions we make when a brief lands, a budget is tight, or a project isn’t ours to take.
We listen before we propose.
Every engagement starts by understanding your work, your audiences, and what success actually looks like for you.
We choose clarity.
We are straight about fit.
We take small budgets seriously.
We stay curious.
The Team
A network, held together by one senior lead
When you work with Capricorn, you are working with an integrated team of specialists across strategy, design, web, film, social media, and crisis communications, people who work together often enough to move as one. The crew is created and scaled to the brief: a short piece of writing might need two people, a launch film needs a full crew, and either way they are briefed and led as a single team rather than assembled from strangers.
The strategist who scopes your project stays involved through delivery, so nothing gets lost in translation between the thinking and the making. It is how we keep the range of a full agency and the focus of a single, senior point of contact.
Senior strategic lead
Scopes the work, builds the crew, stays on through delivery.
Strategy & messaging
Positioning, narrative, and communications planning.
Web
Sites built to carry the message properly.
Social Media
Channels, content, and community, run consistently.
Design
Brand, reports, decks, and campaign artwork.
Film
Direction, crew, and post, scaled to the brief.
Crisis communications
Fast, steady counsel when the story turns.
HOW WE WORK WITH YOU
There is no single way in
Insights, straight to your inbox
Field notes, guides, and the occasional strong opinion on communications for purpose-driven work. No noise, just the useful part.
Let's talk about what you're building
A single campaign or a partner for the long haul, either way, the best place to start is a quick chat. Tell us what you’re working on, and we’ll be straight with you about how we can help.