Featured

Before It Breaks

Scope, deliverables and submission requirements for a short-term storytelling assignment.

A crisis doesn’t wait until you have a communications plan. Before It Breaks is a practical crisis communications kit designed for organizations with no communications team, a lean one, or a busy team that needs a shared playbook.

In 10 pages, the kit helps you prepare for the moments when communication matters most—from identifying what constitutes a crisis to managing the first 24 hours, preparing a holding statement, mapping stakeholders, and choosing a spokesperson.

Inside the kit
  • A simple framework for assessing issues, incidents and crises
  • A first-24-hours action plan
  • A practical holding statement template
  • Spokesperson guidance and media rules
  • A stakeholder communication map
  • A 90-minute preparation plan
  • A one-page crisis card
  • Guidance on what to do after the crisis
Prepare before you need it. Download the free Before It Breaks crisis communications kit and build a response your team can rely on under pressure.
Download report
Download report
in this article

What the report is actually good at

Three things to do with the other eleven months

sHARE
Linkedin Envelope Link
rELATED

More from the Knowledge Hub

    Before It Breaks

    Featured, Publication

    Featured Before It Breaks Scope, deliverables and submission requirements for a short-term storytelling assignment. Featured Before It Breaks Scope, deliverables...

    Read

    Insights, straight to your inbox

    Field notes, guides, and the occasional strong opinion on communications for purpose-driven work. No noise, just the useful part.

      Let's talk about what you're building

      A single campaign or a partner for the long haul, either way, the best place to start is a quick chat. Tell us what you’re working on, and we’ll be straight with you about how we can help.

      Start a conversation
      Scroll to Top